MARC

 008140412s2014        nju          s          000  0  eng  d
■001MOKWON01043207
■003OCoLC
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■007cr  cnu---unuuu
■008140412s2014        nju          s          000  0  eng  d
■020    ▼a9781317839637▼q(electronic  bk.)
■020    ▼a1317839633▼q(electronic  bk.)
■035    ▼a(OCoLC)876512731
■040    ▼aEBLCP▼beng▼epn▼cEBLCP▼dN$T▼dDEBSZ▼dOCLCQ▼dOCLCF▼dOCLCQ
■0410  ▼aeng
■050  4▼aHV5275
■08204▼a362.29286
■090    ▼a전자도서
■1001  ▼aSelf,  Donald.
■24510▼aAlcoholism  treatment  marketing▼bbeyond  T.V.  ads  and  speeches▼h[electronic  resource]▼cDonald  Self
■260    ▼aHoboken▼bTaylor  and  Francis▼c2014.
■300    ▼a1  online  resource  (344  pages)
■500    ▼aThe  Role  of  Promotion  in  Alcoholism  Treatment  Marketing.
■5050  ▼aCover;  Half  Title;  Title  Page;  Copyright  Page;  Dedication;  Table  of  Contents;  About  the  Contributors;  About  the  Editor;  Preface;  Acknowledgements;  Introduction;  I.  Market  Behavior  and  Market  Segmentation;  A  Model  of  the  Alcoholization/Dealcoholization/Maintenance  Process;  Purpose;  Toward  a  Comprehensive  Model;  Evolution  of  Treatment  and  Prevention;  Elements  of  the  Model;  The  Alcoholization  Stage;  The  Dealcoholization  Stage;  The  Maintenance  Stage;  General  Theories  of  Alcoholic  Behavior;  Introduction;  Physiological/Biological  Theories;  Psychodynamic  Theories;  Trait  and  Type  Theories.
■5058  ▼aLearning  (Conditioning)  TheoriesSociocultural  Theories;  Excessive  Drinking  Has  Multiple  Causes;  Implications  for  Marketers;  Market  Segmentation  of  Alcoholics:  A  Demographic/Psychographic  Approach;  Introduction:  Marketing  Strategy  and  Planning;  Market  Segmentation;  Recognized  Consumer/Client  Markets;  The  Direct  Organization  Markets:  Some  Industrial  Marketing  Principles  and  Recommendations  from  Clients;  Introduction;  Market  Segmentation;  Similarities  and  Differences  Between  Primary,  Reseller,  and  Consumer  Markets;  Organization  Buying  Process;  Organization  Usage  and  Views  of  ATMs.
■5058  ▼aThe  Referral  System:  Influencing  the  InfluencersIntroduction;  Personal  Reference  Groups;  Professional  Relationships;  Social  Programs;  Marketing  Implications;  II.  Program  Development,  Implementation,  and  Evaluation;  Alcoholism  Treatment  Philosophies  and  Theories:  Basis  for  Service  Strategies;  Introduction;  Models  of  Alcoholism  Treatment;  Alcoholism  Treatment  Techniques;  Effectiveness  of  Treatment;  Conclusions  and  Implications  for  Marketers;  Alcoholism  Treatment  Facilities:  The  Retailers;  Introduction;  Method  of  Research;  Type  of  Facilities;  Classification  Based  on  Location  and  Length  of  Stay.
■5058  ▼aClassification  Based  on  FundingPrograms  and  Services  Offered;  Characteristics  of  Clients;  Geographic  Distribution;  The  (Un)Finished  Product:  Measurements  of  Satisfaction  and  of  Recidivism  for  Former  Alcoholism  Treatment  Clients;  Introduction;  Measures  of  Satisfaction  --  What  is  Success?;  Characteristics  Determining  Appropriate  Treatment  Goals;  Does  Treatment  Work?;  Attrition;  Relapse;  A  Preferred  Provider  Organization  (PPO)  Case  Study  for  Mental  Health  and  Substance  Abuse;  Introduction;  Background;  Program  Design;  Implementation;  Initial  Outcomes;  Summary;  Implementation  and  Recommendations.
■5058  ▼aIII.  Tools  and  TechniquesAlcoholism  Treatment  Demand  Estimation;  Introduction;  Need  vs.  Demand;  Classification  of  Alcoholism  Treatment  Assessment  Models;  Summary;  Assessment:  Determination  of  Client  Needs  and  Progress;  Introduction;  Alcoholism  Assessment  Model;  Summary  and  Recommendations;  Secondary  Information  and  Reference  Sources  for  Alcoholism  Treatment  Marketers;  Introduction  --  Types  of  Information;  The  Availability  of  Libraries;  Library  Organization  and  Information  Sources;  Tools  and  Services  for  Accessing  Information;  Organizations;  IV.  Promotion  Needs  and  Techniques.
■520    ▼aThe  annual  economic  burden  of  alcohol  abuse  in  the  United  States  is  staggering,  yet  the  alcoholism  treatment  industry  has  been  historically  plagued  by  governmental  regulations,  moral  crusades,  advocacy  of  specific  treatment  approaches,  and  a  lack  of  marketing  knowledge.  Here  is  the  first  focused  set  of  research  on  the  marketing  of  alcoholism  treatment  services.  The  authors  of  this  much-needed  volume--reputable  marketing  and  research  scholars--greatly  expand  the  current  base  of  knowledge  concerning  the  alcohol  treatment  marketing  subdiscipline,  including  the  referral  system  analyses  of  market  p.
■590    ▼aeBooks  on  EBSCOhost▼bAll  EBSCO  eBooks
■650  0▼aAlcoholism▼xTreatment.
■650  7▼aPOLITICAL  SCIENCE▼xPublic  Policy▼xSocial  Security.▼2bisacsh
■650  7▼aPOLITICAL  SCIENCE▼xPublic  Policy▼xSocial  Services  &  Welfare.▼2bisacsh
■650  7▼aAlcoholism▼xTreatment.▼2fast▼0(OCoLC)fst00804565
■655  4▼aElectronic  books.
■77608▼iPrint  version▼aSelf,  Donald.▼tAlcoholism  Treatment  Marketing  :  Beyond  T.V.  Ads  and  Speeches.▼dHoboken  :  Taylor  and  Francis,  짤2014▼z9780866568890
■85640▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=754398
■999    ▼a길미정▼c최지연

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