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Semiotics and Visual Communication III : Cultures of Branding
Semiotics and Visual Communication III : Cultures of Branding
상세정보
- 자료유형
- 전자책(국외)
- 미국국회도서관 청구기호
- P99-.I584 2017
- 기본표목-회의명
- International Conference on Semiotics and Visual Communication. (3rd, 2017. Cyprus University of Technology) author
- 표제와 책임표시사항
- Semiotics and Visual Communication III : Cultures of Branding / edited by Evripides Zantides.
- 발행, 배포, 간사 사항
- 형태사항
- 1 online resource (673 p.)
- 요약 등 주기
- 요약The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights,
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 부출표목-개인명
- 기타형태저록
- Print version Zantides Evripides Semiotics and Visual Communication III : Cultures of Branding
- 전자적 위치 및 접속
- 링크정보보기
MARC
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■003OCoLC
■00520200218071803.5
■006m d
■007cr cnu---unuuu
■019 ▼a1128099315
■020 ▼a1527543323▼qelectronic book
■020 ▼a9781527543324▼q(electronic bk.)
■020 ▼z1527539733
■020 ▼z9781527539730
■035 ▼a2296559▼b(N$T)
■035 ▼a(OCoLC)1128401617▼z(OCoLC)1128099315
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■049 ▼aMAIN
■050 4▼aP99▼b.I584 2017
■08204▼a701.1▼223
■1112 ▼aInternational Conference on Semiotics and Visual Communication▼n(3rd▼d2017▼cCyprus University of Technology)▼jauthor
■24510▼aSemiotics and Visual Communication III :▼bCultures of Branding /▼cedited by Evripides Zantides.
■260 ▼aNewcastle upon Tyne▼bCambridge Scholars Publisher▼c[2019]
■300 ▼a1 online resource (673 p.)
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■520 ▼aThe chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights,
■588 ▼aDescription based on online resource; title from digital title page (viewed on February 04, 2020).
■590 ▼aAdded to collection customer.56279.3
■650 0▼aSemiotics▼vCongresses.
■650 0▼aVisual communication▼xPhilosophy▼vCongresses.
■650 0▼aSemiotics and art▼vCongresses.
■650 0▼aBranding (Marketing)▼vCongresses.
■655 4▼aElectronic books.
■7001 ▼aZantides, Evripides▼eeditor.
■77608▼iPrint version▼aZantides, Evripides▼tSemiotics and Visual Communication III : Cultures of Branding▼dNewcastle-upon-Tyne : Cambridge Scholars Publisher,c2019▼z9781527539730
■85640▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2296559
■938 ▼aProQuest Ebook Central▼bEBLB▼nEBL5978869
■938 ▼aYBP Library Services▼bYANK▼n300952824
■938 ▼aEBSCOhost▼bEBSC▼n2296559
■994 ▼a92▼bN$T
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