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상세정보
International marketing
International marketing
상세정보
- 자료유형
- 단행본(국외)
- 자관 청구기호
- 표제와 책임표시사항
- International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.
- 판사항
- 18th ed., International student ed.
- 발행, 배포, 간사 사항
- 형태사항
- xxxii, 682 p : col. ill., col. maps ; 28 cm.
- 서지 등 주기
- Includes bibliographical references and indexes.
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 부출표목-개인명
- 부출표목-개인명
- 부출표목-개인명
- 부출표목-개인명
MARC
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■00520210312160413
■007ta
■010 ▼a2018042883
■020 ▼a9781260547870 (pbk.)▼c\45000
■020 ▼a1260547876 (pbk.)
■035 ▼a(OCoLC)1052903606▼z(OCoLC)1050954466▼z(OCoLC)1081359306
■035 ▼a(OCoLC)on1052903606
■040 ▼aDLC▼cDLC▼d225006
■08200▼a658.84▼222
■090 ▼a658.84▼bC359i18
■24500▼aInternational marketing /▼cPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.
■250 ▼a18th ed., International student ed.
■260 ▼aNew York, NY▼bMcGraw-Hill Education▼cc2020.
■300 ▼axxxii, 682 p▼bcol. ill., col. maps▼c28 cm.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing.
■650 0▼aInternational business enterprises.
■7001 ▼aCateora, Philip R.
■7001 ▼aMoney, R. Bruce▼q(Richard Bruce)
■7001 ▼aGilly, Mary C.
■7001 ▼aGraham, John L.
■990 ▼a1413283
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