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Marketing : an introduction
Marketing : an introduction
상세정보
- 자료유형
- 단행본(국외)
- 언어부호
- 본문언어 - eng
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- Marketing : an introduction / Gary Armstrong, Philip Kotler.
- 판사항
- 12th ed., Global ed.
- 발행, 배포, 간사 사항
- 형태사항
- 672 p. : col. ill. ; 28 cm.
- 일반주기
- Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ⓒ2015, for use outside the United States and Canada.
- 서지 등 주기
- Includes bibliographical references (p. 625-650) and indexes.
- 주제명부출표목-일반주제명
- 부출표목-개인명
MARC
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■00520230310132721
■007ta
■020 ▼a9781292016788 (paperback)▼c￦45000
■020 ▼a1292016787 (paperback)
■035 ▼a(OCoLC)889663024
■035 ▼a(OCoLC)ocn889663024
■040 ▼aUk▼cUk▼d225006
■0410 ▼aeng
■08204▼a658.8▼222
■090 ▼a658.8▼bA735m13
■1001 ▼aArmstrong, Gary▼qGary M..
■24510▼aMarketing :▼ban introduction /▼cGary Armstrong, Philip Kotler.
■250 ▼a12th ed., Global ed.
■260 ▼aHolow, Essex, England▼bPearson Education▼cc2015.
■300 ▼a672 p.▼bcol. ill.▼c28 cm.
■500 ▼aAuthorized adaptation from the United States 12th edition, ISBN 9780133451276, ⓒ2015, for use outside the United States and Canada.
■504 ▼aIncludes bibliographical references (p. 625-650) and indexes.
■650 0▼aMarketing▼vTextbooks.
■7001 ▼aKotler, Philip.
■990 ▼a1456639
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