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Beyond Social Norms: Exploring a Parasocial Pathway of Normative Influence.
Beyond Social Norms: Exploring a Parasocial Pathway of Normative Influence.
상세정보
- 자료유형
- 학위논문(국외)
- 기본표목-개인명
- 표제와 책임표시사항
- Beyond Social Norms: Exploring a Parasocial Pathway of Normative Influence.
- 발행, 배포, 간사 사항
- 발행, 배포, 간사 사항
- 형태사항
- 195 p.
- 일반주기
- Source: Dissertations Abstracts International, Volume: 86-12, Section: B.
- 일반주기
- Advisor: Walter, Nathan.
- 학위논문주기
- Thesis (Ph.D.)--Northwestern University, 2025.
- 요약 등 주기
- 요약This dissertation introduces and empirically explores the novel concept of parasocial norms-normative beliefs derived from parasocial figures such as media influencers and celebrities. Study 1 presents a theoretical review that maps frameworks used across social norms and parasocial experience research domains, informing a new model that identifies how relational and media affordance variables (e.g., similarity, attraction, closeness, and interactivity) may shape the salience and weight of normative cues. Study 2 tests the influence of both social norms and parasocial norms (from health influencers) on self-reported unhealthy gym and dieting behaviors. Study 3 examines the antecedents and boundary conditions of social and parasocial normative influence within a political context. Findings across studies suggest that social and parasocial norms are distinct but interrelated constructs that influence behavior in nuanced and context-dependent ways. Theoretically, this work offers two key contributions. First, it highlights the need for social norms research to better account for mediated experiences by incorporating parasocial referents, especially in domains where media figures are central to behavioral modeling. Second, it suggests that the social norms framework can help clarify ongoing conceptual challenges in parasocial experience scholarship-particularly the increasingly blurred boundary between social and parasocial interaction. As normative cues are increasingly communicated in digital and media-rich environments, this work calls for updated normative theory that accounts for both the source and context of normative influence. Together, these studies lay the groundwork for future research on how media figures shape normative beliefs and behaviors through parasocial pathways.
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 비통제 색인어
- 비통제 색인어
- 비통제 색인어
- 비통제 색인어
- 비통제 색인어
- 비통제 색인어
- 부출표목-단체명
- 기본자료저록
- Dissertations Abstracts International. 86-12B.
- 전자적 위치 및 접속
- 원문정보보기
MARC
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■1001 ▼aDobmeier, Christopher M.▼0(orcid)0000-0002-4546-3813
■24510▼aBeyond Social Norms: Exploring a Parasocial Pathway of Normative Influence.
■260 ▼a[S.l.]▼bNorthwestern University. ▼c2025
■260 1▼aAnn Arbor▼bProQuest Dissertations & Theses▼c2025
■300 ▼a195 p.
■500 ▼aSource: Dissertations Abstracts International, Volume: 86-12, Section: B.
■500 ▼aAdvisor: Walter, Nathan.
■5021 ▼aThesis (Ph.D.)--Northwestern University, 2025.
■520 ▼aThis dissertation introduces and empirically explores the novel concept of parasocial norms-normative beliefs derived from parasocial figures such as media influencers and celebrities. Study 1 presents a theoretical review that maps frameworks used across social norms and parasocial experience research domains, informing a new model that identifies how relational and media affordance variables (e.g., similarity, attraction, closeness, and interactivity) may shape the salience and weight of normative cues. Study 2 tests the influence of both social norms and parasocial norms (from health influencers) on self-reported unhealthy gym and dieting behaviors. Study 3 examines the antecedents and boundary conditions of social and parasocial normative influence within a political context. Findings across studies suggest that social and parasocial norms are distinct but interrelated constructs that influence behavior in nuanced and context-dependent ways. Theoretically, this work offers two key contributions. First, it highlights the need for social norms research to better account for mediated experiences by incorporating parasocial referents, especially in domains where media figures are central to behavioral modeling. Second, it suggests that the social norms framework can help clarify ongoing conceptual challenges in parasocial experience scholarship-particularly the increasingly blurred boundary between social and parasocial interaction. As normative cues are increasingly communicated in digital and media-rich environments, this work calls for updated normative theory that accounts for both the source and context of normative influence. Together, these studies lay the groundwork for future research on how media figures shape normative beliefs and behaviors through parasocial pathways.
■590 ▼aSchool code: 0163.
■650 4▼aCommunication.
■650 4▼aWeb studies.
■650 4▼aBehavioral psychology.
■653 ▼aNormative influence
■653 ▼aParasocial experiences
■653 ▼aParasocial relationships
■653 ▼aPersuasion
■653 ▼aSocial influence
■653 ▼aSocial norms
■690 ▼a0459
■690 ▼a0646
■690 ▼a0384
■71020▼aNorthwestern University▼bCommunication Studies.
■7730 ▼tDissertations Abstracts International▼g86-12B.
■790 ▼a0163
■791 ▼aPh.D.
■792 ▼a2025
■793 ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17357406▼nKERIS▼z이 자료의 원문은 한국교육학술정보원에서 제공합니다.
