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Marketing : the core
Marketing : the core
상세정보
- 자료유형
- 단행본(국외)
- 언어부호
- 본문언어 - eng
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver
- 판사항
- 2024 release. International student edition
- 발행, 배포, 간사 사항
- 형태사항
- xliii, 595 p. : illustrations ; 28 cm
- 일반주기
- Includes index
- 비통제 색인어
- 부출표목-개인명
- 책소개
-
This unique book features original writings from evaluation's foundational thinkers, together with new commentaries from contemporary authors. Each section includes an introduction to a core evaluation concept by the editors, a classic reading, two commentaries on that topic by contemporary authors, and a reflection guide written by the editors.
MARC
008260317s2024 nyua 001 0 eng■001MOKWON0001361183
■00520260306170640
■007ta
■020 ▼a9781266807961▼c￡56.99
■040 ▼a225006▼c225006
■0410 ▼aeng
■08204▼a658.8▼223
■090 ▼a658.8▼bK39m9
■1001 ▼aKerin, Roger A.
■24510▼aMarketing :▼bthe core /▼cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver
■250 ▼a2024 release. International student edition
■260 ▼aNew York▼bMcGraw-Hill▼c2024
■300 ▼axliii, 595 p.▼billustrations▼c28 cm
■500 ▼aIncludes index
■653 ▼aMarketing▼aEconomy
■7001 ▼aHartley, Steven W.
■990 ▼a1522468
