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Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
상세정보
- 자료유형
- 단행본(국외)
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- Mastering the digital marketplace : practical strategies for competitiveness in the new economy / Douglas F. Aldrich.
- 발행, 배포, 간사 사항
- 형태사항
- xiv, 321 p. : ill. ; 24 cm.
- 서지 등 주기
- Includes bibliographical references and index.
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
MARC
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■00520010130094351
■008010130s1999 nyua 001 0 eng
■020 ▼a0471345466
■035 ▼aKRIC07628967
■040 ▼a221031▼c221031
■08200▼a658.8/00285▼221
■090 ▼a658.800285▼bA365m
■1001 ▼aAldrich, Douglas F.
■24510▼aMastering the digital marketplace▼bpractical strategies for competitiveness in the new economy▼cDouglas F. Aldrich.
■260 ▼aNew York▼bJohn Wiley & Sons▼c1999.
■300 ▼axiv, 321 p.▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aElectronic commerce
■650 0▼aIntellectual property
■650 0▼aInternet marketing
■650 0▼aComputer graphics industry ▼xCase studies
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