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International marketing : a global perspective
International marketing : a global perspective
상세정보
- 자료유형
- 단행본(국외)
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- International marketing : a global perspective / Hans Muehlbacher, Lee D. Dahringer, Helmuth Leihs.
- 발행, 배포, 간사 사항
- 형태사항
- xx, 983 : ill. ; 27 cm.
- 서지 등 주기
- Includes bibliographical references and indexes.
- 주제명부출표목-일반주제명
- 부출표목-개인명
- 부출표목-개인명
MARC
008010201s1999 mauabf b 001 0 eng■001MOKWON00270028
■00520010201103527
■008010201s1999 mauabf b 001 0 eng
■020 ▼a1861524560
■040 ▼a225006▼c225006▼d225006
■08200▼a658.8/48▼220
■090 ▼a658.848▼bM945i
■1001 ▼aMuehlbacher, Hans
■24510▼aInternational marketing ▼ba global perspective▼cHans Muehlbacher, Lee D. Dahringer, Helmuth Leihs.
■260 ▼aLondon.▼bInternational Thomson Business Press▼c1999
■300 ▼axx, 983▼bill.▼c27 cm.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing▼xManagement
■7001 ▼aDahringer, Lee D.
■7001 ▼aLeihs, Helmuth
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