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How to win customers in the digital world : total action or fatal inaction
How to win customers in the digital world : total action or fatal inaction
상세정보
- 자료유형
- 단행본(국외)
- 미국국회도서관 청구기호
- HF5415.1265 -.V47 2000
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- How to win customers in the digital world : total action or fatal inaction / Peter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing.
- 발행, 배포, 간사 사항
- 형태사항
- xx, 244 p. : ill. ; 25 cm.
- 일반주기
- "Making every activity--customer activity--through complete communication."
- 서지 등 주기
- Includes bibliographical references (p. [233]-235) and index.
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
- 부출표목-개인명
MARC
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■05000▼aHF5415.1265 ▼b.V47 2000
■08200▼a658.8/4▼221
■090 ▼a658.84▼bV571h
■1001 ▼aVervest, Peter.
■24510▼aHow to win customers in the digital world▼btotal action or fatal inaction▼cPeter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing.
■260 ▼aBerlin▼aNew York▼bSpringer▼cc2000.
■300 ▼axx, 244 p.▼bill.▼c25 cm.
■500 ▼a"Making every activity--customer activity--through complete communication."
■504 ▼aIncludes bibliographical references (p. [233]-235) and index.
■650 0▼aInternet marketing
■650 0▼aCustomer relations
■7001 ▼aDunn, Al▼d1945-
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