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The Use of the Cypriot-Greek Dialect in the Commercials of the Cyprus Broadcasting Corporation. Pavlou, Pavlos Y.L [microform]
The Use of the Cypriot-Greek Dialect in the Commercials of the Cyprus Broadcasting Corporation. Pavlou, Pavlos Y.L [microform]
상세정보
- 자료유형
- 마이크로피시
- 언어부호
- 본문언어 - English
- 청구기호
- 서명/저자
- The Use of the Cypriot-Greek Dialect in the Commercials of the Cyprus Broadcasting Corporation. : Pavlou, Pavlos Y.L - [microform]
- 발행사항
- 형태사항
- 19; 1
- 총서명
- ERIC Reports
- 주기사항
- 19p.; Paper presented at the Annual Meeting of the International Linguistics Association (37th, Washington, DC, April 1992).
- 초록/해제
- 요약A study investigated the use of the Cypriot Greek dialect (CG) in radio commercials of the Cyprus Broadcasting Corporation (CBC) over a period of ten years. CG, the language of everyday interaction in Cypriot villages, is distinguished from the other language variety commonly used, one closer to standard modern Greek. Analysis of the radio commercials in CG focuses on why this variety is chosen in certain commercials, principally those for traditional food products, locally manufactured products competitive with similar imported products, and products whose possession indicates maintenance of traditional values. It is concluded that CG is used to appeal to rural lower and mid dle class consumers who embody the values of traditional Cypriot society. The most important values, as deduced from the commercials themselves, include consumption of traditional foods, exclusive use of Cypriot products, and priority of family. These commercials also tend to be broadcast at a single peak listening time, after church and before the traditional family meal on Sunday
- 복제주기
- Microfiche. . Springfield, VA : ERIC Document Reproduction Service. . microfiches ; 11×15 cm.
- 일반주제명
- 키워드
- 기타저자
MARC
008980922s1992 us b 000 0 eng d■0010000427248
■001PCUL00356181
■002ED371617
■00520020802055134
■007heuumu---buua
■008980922s1992 us b 000 0 eng d
■040 ▼apcul
■0410 ▼aEnglish
■090 ▼a370.78▼bE68
■24500▼aThe Use of the Cypriot-Greek Dialect in the Commercials of the Cyprus Broadcasting Corporation.▼cPavlou, Pavlos Y.L▼h[microform]
■260 ▼aU.S.; District of Columbia▼cApr 92
■300 ▼a19; 1
■440 0▼aERIC Reports
■500 ▼a19p.; Paper presented at the Annual Meeting of the International Linguistics Association (37th, Washington, DC, April 1992).
■520 ▼aA study investigated the use of the Cypriot Greek dialect (CG) in radio commercials of the Cyprus Broadcasting Corporation (CBC) over a period of ten years. CG, the language of everyday interaction in Cypriot villages, is distinguished from the other language variety commonly used, one closer to standard modern Greek. Analysis of the radio commercials in CG focuses on why this variety is chosen in certain commercials, principally those for traditional food products, locally manufactured products competitive with similar imported products, and products whose possession indicates maintenance of traditional values. It is concluded that CG is used to appeal to rural lower and mid dle class consumers who embody the values of traditional Cypriot society. The most important values, as deduced from the commercials themselves, include consumption of traditional foods, exclusive use of Cypriot products, and priority of family. These commercials also tend to be broadcast at a single peak listening time, after church and before the traditional family meal on Sunday
■533 ▼aMicrofiche.▼bSpringfield, VA▼cERIC Document Reproduction Service.▼emicrofiches ; 11×15 cm.
■650 4▼xEducation
■653 ▼aAdvertising▼aBidialectalism▼aBroadcast Industry▼aComparative Analysis▼aForeign Countries▼aGreek▼aLanguage Attitudes▼aLanguage Role▼aRegional Dialects▼aStandard Spoken Usage▼aUncommonly Taught Languages▼aCyprus▼aCyprus Broadcasting Corporation (Switzerland)
■7001 ▼aPavlou, Pavlos Y.L
■999 ▼a142
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