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Business development : a market-oriented perspective
Business development : a market-oriented perspective
상세정보
- 자료유형
- 단행본(국외)
- 언어부호
- 본문언어 - eng
- 미국국회도서관 청구기호
- HD30.28-.S627 2012
- 자관 청구기호
- 기본표목-개인명
- 표제와 책임표시사항
- Business development : a market-oriented perspective / Hans Eibe Sörensen.
- 발행, 배포, 간사 사항
- 형태사항
- xi, 553 p. : ill ; 23 cm.
- 서지 등 주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
- 요약 등 주기
- 요약This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
- 주제명부출표목-일반주제명
- 주제명부출표목-일반주제명
MARC
008140317s2012 njua b 001 0 eng■001MOKWON00802486
■00520140324153833
■008140317s2012 njua b 001 0 eng
■010 ▼a2011046749
■020 ▼a9780470683668 (pbk.)▼c₩50,000
■035 ▼a(KERIS)BIB000012816288
■040 ▼a221016▼c221016▼d221016▼d221016▼d225006
■041 ▼aeng
■042 ▼apcc
■05000▼aHD30.28▼b.S627 2012
■08200▼a658.4012▼221
■090 ▼a658.4012▼bS731b
■1001 ▼aSörensen, Hans Eibe.
■24510▼aBusiness development▼ba market-oriented perspective▼cHans Eibe Sörensen.
■260 ▼aHoboken, N.J.▼bWiley▼c2012.
■300 ▼axi, 553 p.▼bill▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aIntroduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
■520 ▼aThis textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
■650 0▼aStrategic planning.
■650 0▼aMarketin▼xManagement.
■999 ▼c오혜원
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